What Does Google Really Know About Webmasters?

Webmasters are scrambling to figure out (again) what Google knows about us.  At Pubcon Vegas, Matt Cutts  was using some of his magical tools

 during the site review panel.  He mentioned to several webmasters that he noted they had 30-40 sites and that their content was often overlapping on that many domains.  He discouraged operating that many domains stating that it is unlikely that a webmaster can give enough time and attention to each site to offer anything really unique, and that approach often results in cookie cutter sites that don’t add value to the customer.  that not only did he own the domain that was being reviewed but he owned about 30 other domains. 

The fact that Matt mentioned that some of these webmasters had used private registrations on their domains sent people running for cover.  Can Google see behind private registrations?   The answer appears to be – no. But the greater issue is the profiling of website owners that is going on. 

If you were at Pubcon and missed this session, shame on you ;) It was a great session and that little revelation has big implications…especially if you are running a large network of sites. 

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2 comments:

  1.  

    […] I’m not sure this is a good thing. With all they know about webmasters, are you about to give them one more opportunity to see which sites you own? […]

     
  2. Blog Ryan » Google Searching CSS Files (Pingback), 8. January 2007, 14:52
     

    […] Seems the topic of the day is Google searching css files.  The theories range from whether Google is searching for hidden text, or whether they are using the files to filter content from navigation.  The fact of the matter is, Google is getting more and more sophisticated in determining exactly what a site is about and making things more difficult for the black hats.  That doesn’t mean the black hats won’t find a way around the things that Google is doing, it just means only the best black hats will survive.  I just hope that Google is taking a cautious approach on how they use the css files.  Many designers use css to position the text of their images either off the page or make it invisible so that the text can appear exactly as they had intended.  I’m hoping that if the purpose is to detect hidden links or text that Google doesn’t have the dial turned up too high.  There are many legitimate reasons to render text invisible or off-page that is not meant to deceive the user OR the crawlers. Add This Blog Post to Other Sites:These icons link to social bookmarking sites where readers can share and discover new web pages. […]

     

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